TRUEWORLD has become the technological partner of the Club de Mar-Mallorca to implement a pioneering plan in the management of its environmental impact based on technological innovation, the guarantee of efficiency and transparency in its management and a commitment to the protection and conservation of the Balearic Sea.
The Club de Mar-Mallorca is well aware that the climate emergency is severe and that now is the time to commit and act in a measured but forceful manner, which is why the core of the integral renovation process it is carrying out is the implementation of an innovative environmental strategy. This will allow it to transform itself into an intelligent marina that will lead the way towards the creation of port infrastructures that are more respectful of the environment and in harmony with the sea.
To achieve this, the Club de Mar-Mallorca has teamed up with the Mallorcan company TRUEWORLD, which has developed its new sustainability strategy that will be implemented progressively over the next five years and will materialise its commitment to environmental protection through the management of the environmental risks associated with the club’s activity. A key role will be played by the adherence to the UN (United Nations) Sport for Climate Action Framework, which provides support and guidance to sport actors in achieving global climate change goals through clear guidelines and commitments. By adopting these commitments, Club de Mar-Mallorca will also be able to officially join Race to Zero, the UN’s global campaign to rally leadership and support from businesses, cities, regions and investors to achieve inclusive growth and halving emissions by 2030 and achieving zero net carbon emissions by 2050. In addition, the club will align with the UN Sustainable Development Goals (SDGs) to take action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.
As the main axis of the strategy, the Club de Mar-Mallorca takes responsibility for its greenhouse gas emissions through the calculation, reduction and compensation of the carbon footprint of the organisation, the regattas and all its events through a method based on scientific rigour and the most widely used international standards (GHG Protocol, ISO 14064). The organisation has shown its interest in reducing its carbon footprint since the beginning of this calculation and has certified this environmental registration since 2019.
Since 2008, the Club de Mar has been part of the European Union’s EMAS Register. The club’s commitment to environmental certifications, which in the case of EMAS certification is done on a voluntary basis, is total and ensures that the club always goes beyond the requirements of any state or European regulations. The aim is always to guarantee that the environmental footprint of its activity is the smallest of all the nautical facilities in the Balearic Islands. As a result of this effort, the Club de Mar-Mallorca has become a reference in this aspect for marinas and the entire nautical industry in Mallorca.
A key element to optimise environmental performance is the installation of infrastructures and innovative technology such as home automation, Smart IoT (Internet of Things) sensors and management software, which allow the monitoring and visualisation of environmental data in real time, and the use of Blockchain technology to guarantee the traceability and transparency of management and data.
Another focus of the strategy is the affiliation programme for local nature conservation projects or projects with a positive impact on the environment, i.e. projects that help to mitigate the climate crisis. To this end, alliances will be established with leading local foundations working on local projects, mainly for the preservation and conservation of the biodiversity of the Balearic Sea. Through these projects, those attending the Club’s events will be able to voluntarily offset their carbon footprint, make individual financial contributions or simply share them on their social media platforms to amplify and publicise their actions.
The club’s commitment to education and awareness-raising is crucial to driving positive climate action through sport. Sporting activity is one of the best ways to promote training in coexistence, solidarity among peers and constant respect for the environment. For this reason, workshops, courses and conferences are organised for young sailors that contribute to a greater knowledge and sensitivity to climate issues, with special attention being paid to the environmental awareness of the students.
In addition, a communication and dissemination strategy will be developed for the values and environmental mission of the organisation, events and regattas through a clear and transparent message that connects with the public and helps to promote sustainability among participants, attendees and sponsors.